Integration between creative, media and interactive fueling new business model for Nashville's oldest continuous advertising agency.

Nashville, Tenn. (Jan 15, 2007) - JA's long-standing relationship with KFC crossed over to the Web through the hugely successful "KFC Famous Bowl Layers of Flavor, Layers of Fun Sweepstakes" this past winter.

In conjunction with KFC and Pepsi, JA launched an interactive sweepstakes that promoted the KFC Famous Bowl and Sierra Mist combo at 1,000 KFC stores throughout the country. The participating KFC co-ops covered 33 markets in 14 states. Twenty-four of those markets utilized 15-second television spots, also produced by JA.

Once users logged on to the site they were asked to "build" their own KFC Famous Bowl before clicking on the Sierra Mist cup to see if they built the bowl correctly. Users then had the option of entering the sweepstakes, which touted as its grand prize a trip for two to the 2007 NFL Pro Bowl in Honolulu, Hawaii, including tickets, roundtrip air transportation, four nights at the Hilton Hawaiian Village and $500 spending money.

The total value of the grand prize was $8,000. Other prizes included Panasonic Video Camcorders, Sony MP3 Players, Panasonic Portable CD Players and a one-year supply of Sierra Mist beverages.

The end result? Significant exposure for KFC's newest product, a trip to paradise for Phyllis Dent (and her daughter) of Blue Springs, Mo., and some kudos from Pepsi, which recognized the Layers of Flavor sweepstakes as the Most Impactful Single Beverage Program of the year.