Nashville, Tenn. (Mar. 22, 2007) - In
just over six years, the Make-A-Wish Foundation
of Middle Tennessee has already granted more than
500 wishes to children with life-threatening medical
conditions. The chapter's rise over a short period
of time is one of the region's more remarkable
stories. And Make-A-Wish determined that the best
way to tell that story was through their Web site.
Make-A-Wish asked JA to re-launch the site (midtnwishes.org) this year in conjunction with its 500th Wish Gala at the Country Music Hall of Fame. The result is a site that inspires upon impact, conveying the importance of the cause while telling an uplifting story.
"Our board was blown away by the new website, which combined just the right amount of whimsy, visual impact and creative messaging to take our agency to another level," said Executive Director Michelle Rosen. "We're all excited about using the site as a tool to raise awareness and funds for our mission, and make the process of granting wishes even easier."